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All you have to do is read the flyer to capture ICON’s essence. Built with a mixture of ancient materials and new designs, it’s intent is to convey a warm and modern feeling. A diffusion of ‘luxury music’ is spilt on to an intimate dance floor where people under 24 are not allowed to enter, and even if they could, they certainly would not be adorned with sneakers or random rolled-out-of-bed clothing. Oh and b.t.w, the membership costs CHF 1,000 per year.