London-based Julian Wolkenstein has worked on tons of serious ads, but when it comes to his personal work his reason is it ‘tickles his own fancy’. He just found it hilarious to think of horses with big hair. In an interview by Zack Seckler on F Stop Magazine he says “It’s just nice to do something that has no reason. There was never any intention to set the world aflame with the project. It was just purely because it made me smile, made me laugh. People wanted to put in a strip line on the bottom of a neutral work and say it was theirs”. A mixture of work-come-pleasure just for the fun of it. We approve 100%.